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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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Small Businesses

Empower your growth with a strategic marketing partner.

Running a small business means wearing many hats, but marketing doesn’t have to be one of them. Highland Group helps small business owners focus their marketing efforts on reaching revenue benchmarks and fueling sustainable growth. With tailored strategies, impactful creative and a deep understanding of your goals, we deliver solutions that elevate your brand, optimize digital experiences and turn marketing investments into measurable results.
Go for Growth

Strategic Marketing Services for Small Businesses

Brand Development & Strategy

Highland Group helps small businesses define and refine their brands to stand out in competitive markets. From developing a distinctive identity to crafting brand messaging that resonates, we empower you to connect with your target audience and drive growth.

Content Strategy & SEO

Our team creates content strategies designed to grow your visibility and engage your audience. By combining editorial calendars with SEO-driven campaigns, we help your business attract the right prospects, strengthen your digital presence and achieve measurable results.

Website Design & Development

We design and develop user-friendly websites that reflect your brand and support lead generation, enhancing customer engagement and driving sales.

Email Marketing

Our team crafts email and SMS campaigns designed to drive revenue for your business. Whether you’re nurturing leads, retaining customers or promoting products and services, our tailored campaigns deliver timely, relevant messaging that inspires action and boosts your bottom line.

Digital Advertising

Highland Group develops digital advertising campaigns that build brand awareness and attract qualified leads. Through paid search, display ads, social media, remarketing and other tactics, we craft strategies that deliver measurable results and maximize your ROI.

Trusted by Growing Businesses Everywhere

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Related Work

All Seasons Living

We collaborated with All Seasons Living, a sleek and modern patio furniture and accessories store, to elevate their brand and online presence. First, we developed a new name and brand identity that highlights their luxury outdoor products, premium offerings and commitment to excellent service. Then we developed a sophisticated website to increase brand awareness, attract new customers to their high-end showroom and showcase their exclusive brands and exceptional product range.
View Our Work With All Seasons Living
Related Work

Mé by Femé

Highland Group partnered with Mé by Femé, a growing beauty brand offering plant-based, vegan and cruelty-free skincare products, to expand their reach and strengthen their online presence. We closely collaborated with founder Femé Naigow to enhance the brand’s look and feel, develop a cohesive messaging framework and craft a user-friendly e-commerce website to provide a seamless shopping experience. We also implemented a versatile digital marketing plan to widen the customer base and elevate the brand's visibility in a competitive market.
View Our Work With Mé by Femé
Related Work

Eastern Kille Distillery

Highland Group partnered with Eastern Kille Distillery to refine and evolve their brand as they established themselves as a premier Michigan-based spirits distillery. From creating a bold brand identity to designing striking packaging, we have supported Eastern Kille’s growth across retail, tasting room and advertising spaces to curate a cohesive brand that reflects the craftsmanship and authenticity of their products.
View Our Work With Eastern Kille Distillery
Empower your small business to make a big impact.
Start Your Journey to Success.
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Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

(616) 528-8936‬

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