About
Portfolio
Services
Who We Serve
Contact
Why We’re a B Corp
Careers
Advertising & Marketing
Branding
Digital Strategy & SEO
Digital Experiences
Communications
Global Enterprises
Privately Held Companies
Small Businesses
Nonprofits & Cultural Institutions
Educational Institutions
Progressive Companies
Sun Title
Eastern Kille Distillery
Steelcase
Grand Rapids Chamber
See All Work

Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

Link to Certified B Page
Link to Instagram PageLink to Linkedin Page
Call Highland Group
Link to Homepage
Portfolio
Services
Who We Serve

Privately Held Companies

Maximize your sales with a strategic marketing partner.

We partner closely with action-oriented executives, entrepreneurial leaders and ambitious founders who are deeply invested in their business growth and the power of their brand. You already have bold goals and a vision for success, and our in-house team of strategists, writers, designers and developers will work alongside you to elevate your marketing efforts, refine your brand and drive results. Together, we’ll enhance your marketing function and accelerate your path to achieving your goals with confidence and consistency.
Success Starts Here

Strategic Marketing Services for Privately Held Companies

Brand Development & Strategy

Highland Group partners with privately held companies to define and strengthen their brands. From crafting a distinctive identity to building a clear and scalable brand architecture, we help your business stand out and connect with your customers.

Content Strategy & SEO

Our team creates high-performing content strategies that align your messaging with audience needs, backed by tactics like editorial calendars and SEO-driven campaigns. We help you engage prospects, grow organic traffic and drive measurable results across all channels.

Website Design & Development

Highland Group designs websites that do more than look good — they work hard for your business. We create user-focused, high-performing websites that support your sales process, showcase your offerings and turn visitors into customers.

Web-based Applications

We develop custom digital tools and solutions tailored to your business needs. Whether it’s interactive applications or web integrations, we help you streamline processes, improve user experiences and drive efficiency.

Email Marketing

Highland Group crafts automated email and SMS campaigns to nurture leads, engage your customers and drive revenue. From increasing customer retention to driving repeat purchases or boosting event attendance, our tailored campaigns are compelling, timely and built to deliver measurable results.

Digital Advertising

Our team designs digital campaigns that build brand awareness and attract qualified leads to your business. By leveraging paid search, display ads, social media and remarketing strategies, we ensure your message reaches the right audience at the right time — turning visibility into measurable results.

Branded Spaces

Highland Group transforms physical spaces into immersive brand experiences. From striking wall signage and custom photography to bold fabric graphics and branded glass film, we design environments that bring your brand to life. These spaces not only communicate your message but also leave a lasting impression on guests, employees and stakeholders.

Social Media

We craft and implement social media strategies and content to align with your goals. From editorial calendars to targeted graphics, copy and video, we focus on key moments like events, fundraising and corporate announcements to strengthen your brand presence online.

Trusted by Industry Leaders

No items found.
Related Work

Progressive Companies

Highland Group partnered with Progressive Companies — a rapidly growing national architecture, design and engineering firm — with the goal to demonstrate their evolving expertise and expanding market presence. We created a new brand identity and developed a robust website that showcases their extensive portfolio, communicates their innovative approach and supports their growth into new regions.
View Our Work With Progressive Companies
Related Work

Applied Innovation

Applied Innovation partnered with Highland Group to evolve their brand and reflect expanded service offerings in technology and automation. We developed a new name and brand identity inspired by their roots in office technology while aligning with their future vision. Our team launched the brand with a comprehensive website, refreshed business collateral and dynamic digital marketing assets like custom animations to connect with their growing audience and showcase their innovative solutions.
View Our Work With Applied Innovation
Ready to elevate your marketing efforts and maximize your sales?
Let’s Get Started.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Logo Link to Homepage
About
Portfolio
Services
Who We Serve
Contact

Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

(616) 528-8936‬

Link to Certified B Page
Link to Instagram PageLink to LinkedIn Page
Copyright 2023 © Highland Group
Privacy Policy
Accessibility Statement