Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503
Managing a global brand requires seamless coordination across markets, departments and customer segments. Highland Group ensures your brand remains consistent and compelling at every touchpoint by crafting enterprise-wide marketing strategies that unify messaging and drive engagement. From corporate communications to digital experiences and sales enablement, we develop solutions that strengthen connections, simplify complexity and position your brand for global success.
Privately held companies grow faster with the right marketing strategy in place. Highland Group partners with founders and executive teams to refine positioning, create demand-driving campaigns and strengthen brand equity. We develop strategies that support sales, build authority and attract the right customers so you can turn business goals into tangible results.
Small businesses need marketing that delivers real results. Highland Group helps you establish a strong brand, create a high-performing website and execute targeted campaigns that drive revenue. Whether you're launching a product, refining your digital presence or growing your customer base, we develop strategic, cost-effective solutions that make every marketing dollar count.
Your mission matters. Highland Group helps nonprofits and cultural institutions expand their reach, deepen donor engagement and strengthen community connections. Through strategic marketing tactics like donor communications, fundraising campaigns, brand development and digital advertising, we craft compelling messaging that raises awareness, inspires action and drives lasting impact.
A strong brand and marketing strategy are essential for schools and universities to attract students, foster alumni connections and strengthen institutional support. Highland Group develops targeted enrollment campaigns, advancement initiatives and digital strategies that help you reach your goals — highlighting what sets you apart while inspiring applications, donations and deeper engagement.
Our intentional three-step process links strategy to business goals and creative vision to strategy. Flawless implementation and active management mean you'll get exactly what you need to build your business.
Like you, our clients are action-oriented, entrepreneurial leaders, so our process is respectful of their time. You're engaged at key moments throughout to make decisions and validate alignment with business needs.
It all adds up to a smart process: from tip to tail.
