
We Are HG
It’s more than our URL. It’s a reflection of our strongest belief: personnel is policy. Here, you’ll find committed, energetic team members who practice our core behaviors: be curious, be awesome, be essential.
We Are HG is a promise that you’ll join a team that loves what they do, and who they do it with. We’re a group that strives to do the best, most challenging work in partnership with our clients, perform at the top of our game, deliver results and make a difference. It’s not just a place to work, it’s a place to build a career.
Meet Our Team
We Are Intentional About Our Culture
We are HG is expressed in our space and through our rituals. Visit our lovingly restored mid-century modern office building in the historic East Hills neighborhood of Grand Rapids and you’ll find a comfortable, airy workplace with plenty of room to work, laugh, learn and play. Pour something from our fully-stocked whiskey bar, answer the Question of the Week, grab a doughnut to celebrate someone’s birthday (or holiday, or just-because day), and try to find the one communal trash bin in our office. If you have extra time, walk down the street to dozens of amazing businesses, shops and restaurants.
We take care to hire the best, and we reward their hard work and client successes with a variety of incentives and benefits like carbon footprint reimbursements, time for community service and profit sharing.





We Have a Story to Tell.
Gretchen Rubin wrote, “The days are long, but the years are short,” and it’s true for owning a business, just like it is for raising a family. We know because we’ve been doing both for nearly twenty years.
As we approach a new milestone, we’re looking back in gratitude and forward with excitement and enthusiasm for our next accomplishments. One thing for sure: it doesn’t happen alone. We, all of us together, are HG.