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Who We Are

We Are HG

It’s more than our URL. It’s a reflection of our strongest belief: personnel is policy. Here, you’ll find committed, energetic team members who practice our core behaviors: be curious, be awesome, be essential.

We Are HG is a promise that you’ll join a team that loves what they do, and who they do it with. We’re a group that strives to do the best, most challenging work in partnership with our clients, perform at the top of our game, deliver results and make a difference. It’s not just a place to work, it’s a place to build a career.

Meet Our Team

HG Team - Scott Crowley

Scott Crowley

Partner
HG Team - Jen Crowley

Jen Crowley

Partner
HG Team - Warren Mason

Warren Mason

Creative Director
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Meagen Coburn

Account Executive
HG Team - Tim Brown

Tim Brown

Account Executive
HG Team - Jason Logan

Jason Logan

Digital Director
HG Team - Will McDermott

Will McDermott

Art Director
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Drew VanderVeen

Art Director
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Meghan Stanton

Digital Strategist
HG Team - Ashley Glupker

Ashley Glupker

Production Manager
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Alec Hanmer

Project Manager
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Kort Rantala

Project Manager
Caleb

Caleb Radford

Content Producer
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Jordinn West

Designer
HG Team - Colleen Bruce

Colleen Bruce

Designer
HG Team - Brent Shoemacher

Brent Schumacher

Designer
HG Team - Kendall Dice

Kendall Dice

Designer
HG Team - Dylan Hodgkinson

Dylann Hodgkinson

Project Coordinator
HG Team - Hailey Pieprzyk

Hailey Pieprzyk

Project Coordinator

We Are Intentional About Our Culture

We are HG is expressed in our space and through our rituals. Visit our lovingly restored mid-century modern office building in the historic East Hills neighborhood of Grand Rapids and you’ll find a comfortable, airy workplace with plenty of room to work, laugh, learn and play. Pour something from our fully-stocked whiskey bar, answer the Question of the Week, grab a doughnut to celebrate someone’s birthday (or holiday, or just-because day), and try to find the one communal trash bin in our office. If you have extra time, walk down the street to dozens of amazing businesses, shops and restaurants.

We take care to hire the best, and we reward their hard work and client successes with a variety of incentives and benefits like carbon footprint reimbursements, time for community service and profit sharing.

Intentional Culture Jen & Meagan
Intentional Culture - Jordinn & HAiley
Passionate Practitioners

We Are Good for the World

Certified B Corporations® meet higher standards of social and environmental performance, transparency and accountability. It’s like Fair Trade certification but for the whole business, not just a cup of coffee. We became a B Corp in 2016 to hold ourselves accountable to these high standards and to demonstrate that a small company can make a positive impact on the world, starting with our own people, in our own backyard.

We Have a Story to Tell.

Gretchen Rubin wrote, “The days are long, but the years are short,” and it’s true for owning a business, just like it is for raising a family. We know because we’ve been doing both for nearly twenty years. 

As we approach a new milestone, we’re looking back in gratitude and forward with excitement and enthusiasm for our next accomplishments. One thing for sure: it doesn’t happen alone. We, all of us together, are HG. 

We want to hear your story.

We help organizations leapfrog to the next level, transform for the next generation and bring the next game-changing idea to market.

HG is a full-service marketing and brand studio with a uniquely tailored mission for people, place and prosperity.

Highland Group
645 Cherry Street SE
Grand Rapids, MI 49503

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