Client: Sharpe Cars
Strategic Brand Management Attracts a New Generation of Car Buyers
Locally owned for more than 35 years, Sharpe wants to transform for the next generation: connecting with new customers, building brand loyalty and extending their highly personal customer experience across online and offline channels.
What We Did
Highland Group helps coordinate the brand and lead generation strategy for Sharpe. Together, we’ve evolved the Sharpe brand to be on par with the premium tactics from BMW, Jaguar and Land Rover, promoted new product launches, hosted sales events to bring customers into the dealership and significantly increased the performance of their digital ad campaigns.