Client: Kids' Food Basket
Intuitive Digital Experiences Help Fight Childhood Hunger
Every weekday, Kids’ Food Basket serves almost 9,000 evening meals called Sack Suppers but to continue growing, they needed to highlight all engagement opportunities, not just packing meals.
What We Did
Highland Group built a new website to better engage the community with the many ways to get involved. A custom-built Opportunity Finder on the site showcased all the opportunities to be a part of the mission. Strong calls to action and an engaging visual language help turn web visitors into volunteers.
Illustrations and people-centered photography keep the spotlight on children and volunteer stories
Community is the driving force behind Kids’ Food Basket
Special attention was given to visualizing the need for action at every turn. Reminding donors and volunteers that the mission is right here in their own backyards was an important way of creating impact and connection