Client: Grand Rapids Chamber of Commerce
Immersive Brand Experience Engages and Energizes Members
To celebrate a multi-year transformation plan, the Grand Rapids Chamber wanted to underscore their commitment to a thriving and prosperous West Michigan for all.
What We Did
Highland Group crafted a new brand and Create Great tagline to align the Grand Rapids Chamber’s their value proposition to members across the region. This identity was expressed in a new logo, business system and throughout their 11,000 ft2 member-centric office space.
National Communications Excellence Award
Association of Chamber of Commerce Executives