Client: Steelcase Health
Messaging Builds Brand Relevancy in Rapidly Evolving Category
Steelcase Health wants leading healthcare organizations to know the brand is more than just a clinical furniture manufacturer; they’re a strategic thought partner on how the built environment can positively impact today’s Quadruple Aim goals.
What We Did
Highland Group worked with Steelcase Health to develop a messaging framework that balances the emotional and rational across marketing tactics for research initiatives, product launches and showroom experiences. These tactics are deployed through Steelcase Health sales and the 800+ dealer channel in North America.
New research capitalized on a key opportunity for client cost savings: creating flexible healthcare spaces
Strategic messaging and visuals support timely healthcare topics like Virtual Care
Embold: Best of NeoCon Gold
Healthcare Guest and Lounge Seating